Over 50 - Baby Boomer

Did you know consumers over the age of 50 represent 44% of the U.S. population?

Did you know Boomers control 70% of the disposable in the country?

Did you also know that only 5% of advertising is geared to the Baby Boomer age group?

Lifestyle marketing has become more sophisticated. However, major brands have a tendency to chase today’s youth. They need to remember that baby boomers still have a lifestyle. Even though baby boomers are older, they are actually experts on youth and where it leads."Over 50? The best is yet to come and the best events for those of us Over 50 are here! Explore and get active, there is an event for everyone." See this week's Over 50 - Baby Boomer events below or Click here to see all Over 50 - Baby Boomer Colorado events

For more Baby Boomer and Colorado Over 50 information visit http://coloradosprings.americaover50.com